The key tenets of great brand: Trust
It’s not rocket science, it’s just common decency and respect. Once you identify any negative behaviours that may be affecting your relationships, work at changing them and build on growing a brand that your customers, clients and colleagues trust.
The key tenets of a great brand: Values
Your values determine how you live your life, what’s important to you and how you prioritise your time, energy and resources. They’re beliefs about what is wrong or right, what is good or bad, what’s acceptable or not acceptable – to you.